Hospitality and Tourism Marketing

R9 500

Starts: March, May, July, September
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Online Learning

Introduction

This module introduces participants to the principles and concepts of marketing management, the application thereof in the hospitality industry. It introduces strategic marketing and the marketplace, along with functional strategies that can be used to increase competitive advantage, including the tourism sector. The Module explore a deeper level of digital marketing and its applications in the hospitality industry. A fair amount of modern marketing practice is inevitably applied through digital marketing, online marketing and similar means, and therefore, this module covers relevant elements and applications by introducing those concepts to students also.

What will I learn?

  • Relate the principles and practices of marketing to a marketing management perspective.
  • Consumer behaviour and the factors that influence buying.
  • Market segmentation, targeting and positioning in the hospitality industry.
  • The process of marketing research.
  • Branding concepts in relation to marketing management.
  • Apply marketing communication principles.
  • The ability to use digital marketing as part of a marketing plan.
  • International marketing in hospitality.

*Please note that no refund is given once the short learning programme has been purchased.

More Information

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Course Details

Certification

Credit bearing short learning programme with E-Certificate and academic transcript.

Admission Requirements

National Senior Certificate or equivalent.

Duration

16 weeks

Effort

5-10 hours per week

Start Date

March, May, July, September

Price

R9 500

Payment Options

The following payment options are available:

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The International Hotel School is by far the best educational institute I have been to. The moment you enter the door, you're welcomed with such warmth and are assisted up to your satisfaction, the warmth I mentioned is not only from the IHS staff but all students as well. The best part is the luggage of opportunities after finishing your studies, it's the cherry on top!
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My experience at International Hotel School was absolutely amazing. When you choose to go into something and you have the full understanding of what you have envisioned for your career, everything falls into place. The greatest challenge I faced was escaping my comfort zone seeing as I always wanted to stand out.
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Straight after high school I went to study at The International Hotel School, one of the best decisions I made. There I met young people from all backgrounds, cultures & countries and that was the beauty of the school. The culinary industry is so diverse so getting to experience & learn with other passionate young people was truly amazing.
Chef MoProfessional Chef and Owner of Mo's Food & Pastries
As a Maritzburg boy all I wanted to do was explore and travel through hospitality and International Hotel School allowed me to do just that within South Africa! My most incredible work achievements so far were firstly working at The Oyster Box Hotel which International Hotel School exposed me to, and now working at Phinda Private Game Reserve. Within a year I had my first promotion and now I’m running my own beautiful lodge! International Hotel School helped me along my hospitality pathway!
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I graduated from the International Hotel School and have never looked back. What I learned while studying and working in the hospitality industry is something that one could only wish for. Not only did it open so many doors, but it filled me with knowledge and understanding of various worldwide cultures. With all this at my fingertips and the experience that I had gained during this time, I was able to open my own successful company.
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The International Hotel School provided me with the necessary experience and knowledge to flourish in the hospitality industry. It is because of IHS, that I gained first-hand experience in an industrial kitchen and was thus prepared for my future life as a chef. The International Hotel School equipped me with industry-related knowledge and skills that remain invaluable in every kitchen I work in. It was truly the best choice I made on the path to my career as a successful chef.
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The International Hotel School opened many doors for me throughout my studies and gave me the opportunity to work abroad in Europe and in the United States. The dedicated lectures made campus life fun and interesting with their own industry experience, ensuring we had the best backing to enter the industry with. With subjects that are designed to cover course work that is used daily in the hospitality industry like Housekeeping shift duties to Front Office Night Audit, it made working in the industry easier with all the hours in the classroom paying off.
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