Certification in Hotel Industry Analytics

R6 700

Starts: 2 August 2021
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Online Learning


The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification for industry
professionals focused on analytics. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients learn how to “do the math” and interpret the STAR (Smith Travel Analytics Reports) reports to identify specific areas of improvement. The CHIA designation may be used on letterhead, business cards, and other writings.

What will I learn?

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking (STAR Reports)
  • Hotel Industry Performance Reports

Obtaining the CHIA certification confirms recipients have:

  • demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis
  • a comprehensive understanding of benchmarking and performance reports
  • a grasp of the current landscape of the hotel industry, including relevant current events


The CHIA online review program has been specifically developed to prepare candidates for the actual exam. This valuable resource provides an indepth review of the program content and includes both condensed and expanded versions of the training. Quiz questions are also included to help target preparation activities and test the candidate’s comprehension of hotel industry analytics.

  • Testing is administered online by AHLEI.
  • Exam consists of 50 multiple-choice questions that must be answered within a 90-minute time period.
  • Passing score: 70% or higher.
  • Two retakes are allowed if a candidate does not pass the exam, at an additional exam fee. Must be completed within the same six-month time frame of enrollment.

More Information

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Area of Focus

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Course Details


AHLEI Certification in Hotel Industry Analytics (CHIA)



Qualifying Candidate

Hospitality professionals such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers, research staff, and hospitality and tourism students.


1 year (Self – Paced)

Start Date

2 August 2021


R6 700

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