Bachelor of Business Administration in Hospitality Operations Management with Les Roches Certificate

What will I learn?

This programme focuses on the strategic and financial management aspects of a hospitality establishment and its operations. Strong leadership capabilities, the ability to apply strategic thinking and strong numerical application is learned.

This programme will provide the learner with the knowledge and competence to perform a variety of management functions across the different departments in the hospitality environment through applied theory and Work Integrated Learning.

Successful graduates will receive:

Les Roches will award their Certificate to those who have successfully completed their programme.

Les Roches Specialisation Pathways:

Students registered for our full-time Bachelor of Business Administration in Hospitality Operations Management will select a Les Roches Programme specialisation pathway alongside their core studies. Content is delivered digitally, with facilitation support from International Hotel School, providing an additional opportunity to develop specialist knowledge and professional practice in a key area of hospitality.

Choose your specialisation pathway:

Les Roches Digital Marketer Specialisation Certificate

Learning Outcomes

Search Engine Optimization (SEO)

1. Understand the Google Ecosystem.
2. Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
3. Engage with techniques to improve search engine results.
4. Explore digital marketing in the context of the Golden Triangle.

Digital Marketing

1. Acknowledge the link between a digital marketing strategy and a marketing plan.
2. Explore the three categories of hotel digital marketing.
3. Review budgeting for digital marketing.
4. Explore the digital marketing toolbox.

Content Creation for Social Media

1. Illustrate the building blocks of social media.
2. Identify the various forms of social media.
3. Explore the social media technology.
4. Outline how to create a social media framework.
5. Understand how to amplify the social media message.

Marketing Strategies and Planning

1. Compare various marketing strategies applied within a competitive environment.
2. Explore promotion strategies for brand visibility.
3. Follow-through on strategic implementation through planning.

Optimizing Guest Experience Through Social Media

1. Differentiate between the types of AI-generated social platforms.
2. Explore the effect of different social media applications on guest experience and engagement.
3. Acknowledge the benefits of social media applications.
4. Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.

Les Roches Sustainable Specialist Certificate

Learning Outcomes

Sustainability Matters

1. Identify the various forms of sustainability and their impact.
2. Understand the waste management hierarchy.
3. Explore Luxury and Eco-Luxury sustainability.
4. Develop an understanding of sustainable design.
5. Explore sustainability within food and beverage production.

Energy Management Initiatives

1. Understand the use of artificial intelligence (AI) in reaching sustainability goals.
2. Explore the potential of AI trends & innovation within a hospitality service and data science environment.
3. Develop an understanding of the impact of the Internet of Things (IoT) on sustainability.
4. Explore the various forms of renewable energy.
5. Develop an understanding of the effect of carbon footprints.

Sustainable Landscape

1. Explore sustainable tourism and development practices.
2. Develop an understanding of sustainable travel.
3. Develop an understanding of conservation in destination tourism.
4. Explore non-traditional tourism examples.
5. Develop an awareness of water conservation within hospitality operations.
6. Explore the options of green financing and sustainability funding.

Les Roches Hospitality Finance Analyst Certificate

* Only available to the Degree Programme

Learning Outcomes

Financial Accounting and Reporting

1. Explore accounting concepts and principles.
2. Engage with financial statements.
3. Choose an appropriate accounting report for financial reporting.
4. Understand the steps within the accounting cycle.

Financial Statement Analysis

1. Illustrate the various forms of leverage.
2. Justify the importance of financial statements.
3. Highlight the importance of financial ratios.

Budgeting and Forecasting

1. Understand the use of various types of budgets.
2. Recognise problems associated with budgeting.
3. Engage with various budgets.
4. Understand the different approaches to forecasting.

Financial Decision Making

1. Explore what makes a good business decision.
2. Employ the Decision Tree Approach.
3. Revise implications for management decision-making.
4. Explore the essential features of an investment decision

Capital Investment Analysis

1. Note the essential features of capital budgeting.
2. Explore investment appraisal techniques.
3. Understand compounding and discounting within capital investment.
4. Investigate various investment funds.
5. Understand payback periods, shares and dividends.

In the case of insufficient interest in one of the Focus Areas, or other unforeseen circumstances, IHS reserves the right to omit that Focus Area for the year in question.